What are Amazon’s resources and capabilities to give them a sustained competitive advantage? Amazon as a large organization is continuing to expand through acquiring other companies through business acquisitions.
Value
Amazon’s nearly limitless resources afford it the opportunity to respond to threats and business opportunities (acquisitions). They continue to expand with new technology and with the opening of additional fulfillment centers.
Rarity
Product distribution is a rare commodity of Amazon. They have now begun purchasing vans for use in their delivery service for two day Prime shipping. No other competitors have a presence in product delivery service; they all contract it out to couriers.
Imitability
Many of Amazon’s fulfillment centers and online product distribution channels may be imitated. It is the Prime video, free two day shipping, and reputation that would prove difficult to be imitated.
Organization
Amazon is fully invested in the technology sector of their business; they were even exploring the idea of using drones to deliver packages to customers. There are strong inventory control and product delivery systems in place.
Amazon Republic 