Amazon is an incredibly large empire. Since its founding twenty-four years ago it has entered over seventy-eight different segments of business. Coined the “everything store” Amazon occupies so much space that it could take up thirty eight pentagons! Amazon is in fashion, advertising, e-commerce, books, delivery, media (Prime Video, Audible, & Kindle to name a few), healthcare, home services, groceries (Whole Foods & Amazon Pantry), web services, energy and transportation, robotics, and hardware (Lab126).
Amazon has ultimate flexibility when it comes to the ability to change directions quickly and with a low cost. The Amazon Fire Phone was a total bust and the company took a $170 million dollar hit for the commercial failure.
Amazon Republic 